Scientific investigations reveal that companies have amassed tens of millions of hours of brain-wave data from neurotechnology-enabled headbands, and they face few restrictions on how this data is used.
Half an hour before bed, Adnan Jinnah sits in a chair and puts on a headband. It looks like something a tennis player might wear, except for a large, rectangular button on the front. When he’s ready to sleep, he lies down, presses the button, and launches an app on his phone. "That’s basically it," he says.
While he sleeps, sensors in the device capture Jinnah’s brain activity, heart rate, blood flow, and brain oxygenation. These signals are then interpreted by algorithms that provide data on his sleep quality, which he can review in the morning.
The device, known as the Muse headband, was developed by the Canadian consumer neurotechnology company Interaxon. Jinnah, who lives in Leicester, England, has struggled with…
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